Lauren du Plooy is a director at Rae & Associates accounting firm in Johannesburg. She has been in the accounting industry for more than 17 years and specialises in all things cloud-based. Rae & Associates has been a digital firm for 8 years now and is passionate about guiding SMBs on their digital journey. Lauren is a proud QuickBooks ambassador. Some fun facts about Lauren, she devours books at an alarming rate, her kindle is her best friend. She is obsessed with animals and likes to say she has a mini zoo at home.